The team brought Sensodyne’s #LiveEveryMomint sweepstakes to life through a 360 social media campaign. In collaboration with Nye’s Cream Sandwiches, Wunderman Thompson developed a unique Vanilla Mint with White Chocolate Ribbons ice cream flavour. Joy - something we haven't had much of throughout the pandemic - is all about feeling good in small and seemingly simple moments, but for those who suffer from sensitive teeth, something as little as enjoying ice cream might not be so joyful. GSK Consumer Healthcare is committed to helping consumers find the small moments of joy in their everyday lives, starting with National Ice Cream Day on Sunday, July 18th.
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